A web page is the face of your company or business in front of Internet users, it is the shape and image that they will know of your brand over time; For this reason, a modern, dynamic design (animations, videos or music), creative and easy to navigate is vital in these times, since it will show your products and services in an attractive way, impregnating your footprint in the mind of each user.
Now, it is not enough to have a beautiful design to say that you have a good web design, no. A good web design is one that meets the necessary requirements to achieve web positioning or SEO and that converts the visits of your page into potential clients.
In the same way, the content is important: very long and boring texts, pixelated images, photos taken for taking, etc. are some of the mistakes that companies make, thinking that all these points are irrelevant.
The objective of investing in web design is to make your page look attractive, functional and dynamic, to attract customers and interest them in your brand.